3 Things You Never Knew About Google AdWords
You may or may not know about Google AdWords, the pay-per-click advertising service that appears on the side of the Google Search page. (If you’re still curious, then these are the ads underneath the heading “Sponsored Links.”)
Google launched AdWords a few years ago in order to allow entrepreneurs and businesses to advertise more efficiently and more cheaply. However, whether or not Google accomplished its goals remains to be seen. So, here are three things you never knew about Google AdWords to help you decide whether or not Google AdWords does what it advertises, making it the smart decision for you and your business.
You Don’t Always Get What You Pay For
Although advertised as a pay-per-click advertising service, what does pay-per-click really mean? Its implications are different from your initial impression.
Are you getting what you pay for? The answer is almost always no but sometimes yes– if you’re one of the lucky ones.
By using the keyword-based search to trigger your ad, which hinges on potential customer and client searches related to your products or services– in turn letting your ad pop up, pay-per-click advertising promises to be a friendly, easy, and cheap way to advertise. However, this is not always the case. Just because your ad is being clicked on, doesn’t mean sales will increase. Budget your campaign carefully, because you never know just how much running your ads will cost, and you might not get what you pay for if those clicks just don’t mean anything.
In order to avoid any surprises later on, be sure to do the following:
- Use relevant keywords — This will make sure you get relevant clicks.
- Narrow your audience by location — This will make sure you get clicks from people near you and your business who are likely to purchase your products or services.
- Enter a budget — This will make sure you don’t overspend, especially unknowingly.
You Don’t Have To Do It Yourself
If running an ad using Google AdWords seems too time consuming and confusing to you, then get someone to handle all the details from big to small for you. This is a positive, realistic alternative to doing it yourself.
There are many firms that specialize in this kind of marketing. Particularly, marketing firms and advertising firms can run ads on Google AdWords for you. They can also keep track of and finetune your ads, coming up with the best keywords, specialities, and ads for you.
This will free up time for you to focus on your business, which is just as important as getting people to know about your business, especially if you do start to see an influx of customers.
The Competition Is Fierce
You may not have known it, but now that there are so many big names in the tech world, they are all capitalizing on the “physical” space their sites have. Its Manifest Destiny all over again, and everyone wants land and gold– only, this time, its the space on the internet thats up for sale– seemingly endless space, in fact.
For more on Google Adwords, read these stories of real-life people who used it.
Jennifer Machie is a writer at Fahrenheit Marketing, a marketing firm that takes care of all of its clients’ needs.