Last decade witnessed the explosive growth in internet marketing. Out of the numerous methods used for internet based marketing, banner advertising is a leading one. Internet banner advertising has helped a lot of individuals as well as corporations to save huge amounts of money and at the same time reaching potential clients …

People turn to online advertising for a lot of reasons including increasing their profits as well as strengthening name recall. There are many forms and strategies they can take but not every option is suitable or least of all, effective. Among all advertising methods they can try out though, one of the most flexible as well as affordable is the use of the graphical banners.

Internet marketing is still a complete mystery to a large majority of Internet users. For many users,
internet marketing is seen as some foreign area of the web, populated with silly get‐rich‐quick schemes and unsavory characters ready to rip off the innocent and uninformed consumer at the click of a mouse.

SEM, as it is also called, is a type of online advertising that uses search engines as its channel. It is about making people notice specific websites by ensuring that it will turn up when you look up certain keywords preferably via major search engine sites like Google and Yahoo [...]