The introduction of social media has raised online marketing to new horizons. Social media optimization of a website has become a crucial part of the online marketing strategy. Without social media taken into consideration, the online marketing campaign, if not deemed to fail, would certainly not yield the …

The fact that internet marketing serves to award the best of promotion to any product or service is becoming more and more definite to people. In fact, web marketing has been able to establish itself so strongly that many new businesses think of nothing but internet marketing as …

When it comes to search engines, no one can parallel Google in almost any aspect. According to experts, it still supports 70 to 75 % of web traffic desperate to access the specific piece of information they need, be it of any kind or be it for any purpose. …

Link building has always been an important part of SEO (Search Engine Optimization). Though the authenticity of links has always been a matter of great debate, yet it has not been able to mar the true significance of effective links for improving search rankings of a website in …

Unlike conventional webpages, blogs are more interactive and less content specific. These are usually short in length and use a lot of visual elements to make them look attractive. In fact, about 90 percent of blogs have more visual content than writing in them. This has recently raised a lot of questions …

Today I want to talk about an excellent SEM – Search Engine Marketing company I was invited to review: Third Block.

We all know our business websites need to have traffic in order to give us the return we need. The more traffic the better. Even more important: the most …

There is no one-size-fits-all solution when it comes to search engine optimization strategies.  Oftentimes, it is important that you explore more than one strategy, utilizing myriad alternative routes that can enable you to get the best possible results.

Since unique challenges are presented by different companies, industries, and goals, below I explore some …

It seems like everyone is using Google Analytics to track visits to their websites, but the reality is that there are many users who are not comfortable turning over all of their information to Google. They may also need features or customization that Google does not offer. For those sites, locally hosted analytics software options are preferable. We have featured five of them here, along with three service providers that offer Google Analytics alternatives.

Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one’s website. The concepts of good SEO are hardly a secret. The people who least understands issues with URL structure and SEO are the very people who create them: web developers, programmers, and software developers.

Professional SEO can be performed effectively in-house or outsourced. However, there are several criteria you should consider before attempting to perform search engine optimization using resources within your organization.