More and more frequently, people are getting into SEO for the wrong reasons (and sometimes for no real reason at all). Achieving high rankings for targeted keyphrases, while an admirable and worthwhile goal, is really only a small piece of the entire online marketing puzzle. In this article, we’ll discuss a few additional, but equally vital, pieces.

Spam, in almost any form, is bad for your health. The vast majority of web users would agree with that statement and nobody would even think of the finely processed luncheon meat-product made by Hormel. Even the word itself is infectious in all the worst ways, being used to describe the dark-side and often deceptive side of everything from Email marketing to abusive forum behaviour.

One of the most common website analysis questions asked by search engine neophytes is, “Is my site optimized?,” followed by, “How can I tell?” and, ultimately, “How can I tell if my competitor’s site is optimized?” Well, friends, I’m here to help you answer these simple SEO analysis questions with some easy-to-follow instructions on how to do a website analysis.

Next part of the presentation from the Secret Society of Traffic and Conversion Seminar [...]

Internet marketing is still a complete mystery to a large majority of Internet users. For many users,
internet marketing is seen as some foreign area of the web, populated with silly get‐rich‐quick schemes and unsavory characters ready to rip off the innocent and uninformed consumer at the click of a mouse.

SEM, as it is also called, is a type of online advertising that uses search engines as its channel. It is about making people notice specific websites by ensuring that it will turn up when you look up certain keywords preferably via major search engine sites like Google and Yahoo [...]

In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free [...]

Primary to site optimization is to rank well in search results through the implementation of search engine optimization (SEO) strategies.

A video exposition of some basic link building strategies and how a site owner can use them to increase their traffic and search engine rankings.