Introduction

Are you just a beginner in SEO? Then by now, you would have figured out how challenging link building can be.

Links are the assets of the web. The websites with a bunch of links are considered “authoritative” and are cited with high rankings on Google.

You can never try creating great content and pause for links to come naturally. You need to frame a strategic link prospecting and targeted email outreach.

So, now you may tend to question is it enough?

To be honest, the answer is a bog no. As far as SEO is concerned there could be no single approach to link building. And, you need to keep devising better tactics based on your industry, your website, and your goals.

If you still feel things seem confusing, worry not. Stick to this link building article that’s filled with tested advice that you can start executing right away.
So, shall we begin?

 

What Is Link Building in SEO?

 

Link building is the method of building one-way hyperlinks to a website. This technique primarily enhances search engine visibility. The most common link building strategies are content marketing, email outreach, broken link building and user engagement through social media.

Why Are Links Considered so Important?

To gain a clear perception of this, you’ll need to get back to the origin of the internet. Those days before GOOGLE.

Where the search engines like Yahoo! and Alta Vista was prominent in ranking their SERP results 100% relied on the content.

Yet, getting back to the present, the recent Google May core update will be a game-changer. Instead of just analyzing the content of a page, Google peeks at what people look for on the page. Nearly a mind reader!

And, despite all this progress over years, backlinks are still the only thing that remains unchanged. This becomes evident that it facilitates the determination of the web page’s quality. Thus, no wonder why SEO experts are grateful for updates like Google Penguin that focuses on quality links.

You may get skeptical on, What is a high-quality link?  Before getting into deeper insights, let’s at present focus on building links to enhance your Google rankings.

Page Authority

Is the page linking to you a bootstrapper page? If so, that link is going to have a BIG impact on your rankings.
In fact, after several years of testing, I’ve inferred that the authority of the page linking to you matters more than anything else.
As the links from authoritative pages enact more authority to your site, you can easily test a proxy indicator or page authority score.

Site Relevancy

Site authority plays a vital role when it comes to links.
In addition to this, that site’s relevance also matters the most.
For example, let’s say you own a website about a Rank tracking tool.
And you get a link from an authoritative site about digital marketing. Will that link still count?
It’s impossible! This shows why you need to get links from authority sites that are closely related to your site.

Internal Links vs Backlinks

So having gained a brief intro on link building, which one do you find to be of more importance, internal links or backlinks?

The answer will always be backlinks as it pips an outstanding internal linking strategy at the post. This is the justification backlinks are accountable for driving traffic to your site in the first place.

 

Moreover, it may aid a user by looking at the situation with a recent understanding. Backlinks are the fuel that propels the engine to reach for the stars. But the substantial work is done by the internal links. These internal links help visitors rapidly and effortlessly to proceed with the content they expect.

 

When people find what they want on your site, they are far more inclined to aim through a landing page and convert. Apart from this, you can drive more traffic to your site through several social media and other tributes.

Wrapping up

I hope this article awakens many realizations about link building.  Yet, we’ve not provided the entire metrics on link building. It is only a scratch from the surface.

However, we’re hoping that this piece of writing did make a lot of things clear for you. It must have also answered most of the interesting questions you had about link building.

Aside from the above-mentioned statements, we would be happy to hear your opinions about the same. Do share it with us by hitting on the button below.

If you expect to stay competitive in the long-run then you need to conserve your website. This can be done by putting proper SEO link building plans and by monitoring backlink profiles periodically.

This may not be as easy as it sounds yet you can make use of the plethora of tools.

 

 

References

https://www.semrush.com/blog/link-building/

https://moz.com/beginners-guide-to-link-building

https://en.m.wikipedia.org/wiki/Link_building

Video site: https://youtu.be/C5ddo63kHHI

 

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